The Knew CD
Once you Know, you’re in with the Knew

The Knew CD is utilized in direct mail or sales channel distribution for promotional, acquisition, loyalty, recruiting, training and fundraising initiatives. However the Knew CD is used, the solutions it provides and the results it generates will be unique to you and your customers.

Two patented technologies combined to create this relationship management product. The Knew CD engages recipients personally in a measurable multimedia environment.

Knew CD Girl
Knew CD Features:
PERSONALIZED:

The Knew CD greets your database by name whereby the material presented appears specifically prepared for their viewing experience. Knew CD’s are printed with unique names and numbers on each label. Other identifiers can include variable imagery and barcodes

MEASURABLE:

The Knew CD provides measurable results on an individual recipient basis. Every project has specific objectives, so tracking is wholly based on the criteria of the program. Once action items for the database are determined, the Knew CD will measure the activity and provide the opportunity to act timely and accordingly to responses.

UPDATE-ABLE:

The Knew CD adapts to a changing marketplace and delivers new information through an easily accessible portal. Marketing and Sales collateral change frequently, and/or constant communications are an essential requirement. The Knew CD eliminates and replaces outdated information while delivering more on demand.

VIRAL:

The Knew CD can act as a chain letter or email. If a recipient feels another should see the same presentation, they can personally process the delivery of a CD by providing a name and address. A database can be worth more if you let the message spread to like minded individuals.

SECURE:

The inherent security feature of the Knew CD is unique code. Unique code enables us to accomplish any one or all of the following:
1) Deliver specific updates to specific CDs
2) Turn Off or Time-Out access to material in the CD
3) Encrypt and protect material in the CD
4) Enable coded Access or Communication to a website

AUTOMATED NOTIFICATIONS:

When Knew CDs are played, automated email and text message notifications are sent to an unlimited number of recipients. Sales and Marketing personnel are the typical recipients of these notifications in order to maintain responsiveness to client interaction. Notifications identify which CD number is played, the name associated in the database, and even clicks made in the content.

DOWNLOAD TO DESKTOP:

The Knew CD can establish a continual line of communication between you and your clients. Deliver updated information, newsletters, alerts, and promotions to the desktop of any client that opts to receive new information on your company’s products or services. One click access to new information is accompanied by an email update feature notifying all loyal customers that “member” benefits are available by accessing the icon on their desktop.